Competitor analysis, written for founders.
How to find the competitors that matter, read their pricing like a buyer, track what moves every week, and choose the tools for it. Everything here is backed by what the pages say, the way the product works.
Competitor analysis services: what they cost, and when to buy one
What competitor analysis services cost, from a 300 dollar audit to 30,000 a month, what lands in the deliverable, and the three times it is the wrong purchase.
19 September 2026 · 7 min read
How to identify early-stage competitors, before anyone has named the category
How to identify early-stage competitors before the category has a name: seven places a rival shows up first, and the signal that it just became direct.
19 September 2026 · 6 min read
A direct competitor comparison that survives contact with a buyer
How to run a direct competitor comparison against one rival: picking the right one, making plans comparable, and the four habits that make a comparison useless.
19 September 2026 · 5 min read
How to find the competitors of a company, from its own pages
How to find competitors of a company: six sources that name rivals, what its own pricing page gives away, and how to tell a real competitor from a long list.
17 September 2026 · 7 min read
Direct and indirect competitors, and the one that beats both
Direct vs indirect competitors, with examples: what separates them, why the status quo beats both, and how to sort your own list in about ten minutes.
17 September 2026 · 6 min read
Competitive landscape analysis: putting the whole field on one page
How to run a competitive landscape analysis: pick two axes that decide deals, place every competitor from its own pages, and read the gap that is left.
17 September 2026 · 6 min read
A new competitor just launched in your market. What to do first
A new competitor launched in your market: how to read what they actually shipped, decide whether it threatens you, and the four responses worth making.
17 September 2026 · 5 min read
Competitor pricing analysis: how to read a pricing page like a buyer
Competitor pricing analysis in an afternoon: the eight things to read on a pricing page, how to compare plans that are not alike, and how to set your price.
15 September 2026 · 8 min read
How to find your competitors, even before you have a product
How to find competitors for a startup: who counts as one, six ways to find them from a job or an idea, how to score the overlap, and how many to keep.
15 September 2026 · 6 min read
A competitor analysis template that fits on one page, with the table
A free competitor analysis template on one page: the twelve-row table, the rules for filling it with quotes and dates, a scoring key, and a worked example.
15 September 2026 · 7 min read
Competitor price tracking: what to do the week a competitor cuts a price
Competitor price tracking for founders: what to watch on a pricing page, how to track it by hand or automatically, and the four moves when they cut a price.
15 September 2026 · 7 min read
Competitor analysis for startups: a founder’s guide
How to do a competitor analysis as an early-stage founder: find the real competitors, read their pricing, quote their claims, and keep it alive every week.
9 September 2026 · 7 min read
Competitor tracking: how to monitor competitors’ prices, features and funding every week
Competitor tracking for founders: the six signals to monitor, how often each one moves, where they live, and what a good alert looks like.
9 September 2026 · 6 min read
Competitor analysis tools in 2026: which kind you actually need
The five kinds of competitor analysis tools, what each answers, who it is for and what it costs, from traffic estimators to founder-focused tracking.
9 September 2026 · 6 min read