Know who you are up against,
what they charge, and what they did this week.
Add your product, or just describe the idea. Competite finds your competitors, reads the pages you confirm, follows what they do beyond their site, and writes the comparison: what to charge, where you are ahead, what you are missing. Then it emails you only when something changes.
Free, in about three minutes. No card, nothing to cancel.
They start at $39 a month; your 20-photo pack is $13 one-time, $0.65 a photo
You are cheaper per photo and carry a 14-day refund, but you capture no recurring revenue. They out-detail you on styles, re-edits and proof; you out-detail them on authenticity and DoorDash guideline checks.
- 1Launch a monthly plan at $29 to $35 for 30 to 50 photos next to the $13 pack, labelled for menus that change often, so you sit visibly under their $39 Starter.medium effort, urgentAdd to queue
- 2Publish the full pack ladder with prices, including the Large Pack that “Priority processing” points to; show three packs the way they show three paid tiers.small effort, urgentAdd to queue
- 3Bundle free re-edits into every pack, for example 2 per photo, and state it on the pricing card.medium effort, soonAdd to queue
- OrderglyphFundingmajorOrderglyph raises a $240M Series D at a $2.3B valuationFresh capital for AI agents that run restaurant websites, marketing and phone ordering; expect more marketing content bundled in, the space menu imagery sits in.Reported by its newsroom, 28 August; checked against that page and quoted in the next report.
- OrderglyphCoveragenotableThe raise detailed: a kitchen tablet, ordering hardware, review toolsOrderglyph is widening from software into hardware and reputation tools, a broader footprint against point solutions.Reported by the trade press, 29 August; checked against that page and quoted in the next report.
$29 to $35 a month
Keep the $13 20-photo pack as the entry point and add a monthly plan at $29 to $35 for 30 to 50 photos, priced visibly under their $39 Starter.
“Dishlumen AI offers AI food photography starting at $39/month for 25 photos (Starter plan)”
dishlumen.ai, pricing section, read 6 September 2026
- Dishlumen AIread weeklySubscriptions from $39 a month, 2 free re-edits per photo, “8,000+ photos enhanced” on the pricing page
- Platequillnews onlyIts site keeps automated readers out, so nothing is read there; what it does beyond the site is still followed
- Orderglyphpages to confirm$240M Series D on 28 August; its pages are waiting for confirmation before the first read
Each competitor keeps its colour everywhere: reports, alerts, charts. A site that keeps readers out is still followed beyond its site.
Six things, every week.
Nothing is fetched before you confirm it, nothing is claimed without a quote, and nothing is emailed when nothing changed.
- 1 of 6
We find your competitors
Name your website or describe the idea. A web search checks every candidate against its own pages and gives each an overlap figure. Add the ones that matter with one click.
- 2 of 6
We read the pages you confirm
Pricing, features, changelog. You tick the pages; we read the same ones every week, so a change is theirs, not ours.
- 3 of 6
We follow them beyond their site
A funding round, a launch, a press piece, a campaign, a hiring push: found where it was reported, checked against that page, and quoted in your reports and alerts.
- 4 of 6
You get the comparison
What to charge and why, where you are ahead, where you fall behind, five concrete things to do. Every claim carries its quote.
- 5 of 6
We email only when it matters
A price cut or a funding round gets an email with what it means and one move. A rotating testimonial gets nothing. Quiet weeks stay quiet.
- 6 of 6
It all lands in one queue
Recommendations from reports and actions from alerts in one list you tick off. A tool, not a stack of PDFs.
Every claim, with its quote.
A report only says what the pages say. Each finding expands to the exact words on the competitor's page, or on the article that reported their move, so you never take our word for it. A claim that cannot be traced to a quote is dropped, not softened.
Pages that cannot be read, because they are built with JavaScript, are named as such. A quietly incomplete report is worse than an honest gap.
Dishlumen AI bundles two free re-edits into every photo; MenuPhotoLab offers none.
“2 free re-edits per photo”
Dishlumen AI, pricing page, dishlumen.ai/pricing, read 6 September 2026
MenuPhotoLab is the founder's own product; Dishlumen AI is invented for this page. A real report has this exact shape: every claim with its quote, or dropped.
Start from a website, or from an idea.
Competite is for the stage before the analyst: the founder who needs to know the field this week, not next quarter.
No website yet? Describe it.
A few sentences on who it is for, what it does and what you plan to charge are enough. Reports compare your description with real competitors and say so on every line.
Four questions, then your first report.
Your product, the pages we may read, your competitors (or let us find them), their pages. The first report starts as you confirm. Close the setup any time; it keeps nothing you did not finish.
More than one product.
Launch holds three products, a website or an idea each. Competitors belong to your account, so the same competitor can be compared with each of them.
Questions founders ask first.
Competitor analysis, competitor tracking, pricing intelligence: the words differ, the questions are the same.
- What is Competite?
- A competitor analysis and competitor tracking tool for early-stage founders. You add your product, or describe the idea, and your competitors; Competite reads their public pricing, features and changelog pages, compares them with yours, tells you what to charge and what you are missing, and emails you when a competitor changes something that matters.
- How does it find my competitors?
- Name your website or describe your idea. A web search checks every candidate against its own pages, and gives each one an overlap figure built from four scores: same job, same customers, same features, same pricing model. You add the ones that matter with one click.
- Does Competite track competitor pricing?
- Yes. Competitor pricing analysis is the first section of every report: what to charge and why, with the competitor’s plans and prices quoted from their pricing page. Prices are read on a schedule, every change is kept as price history, and a price cut or a new plan reaches you as an alert with what it means and one move to make.
- Can it monitor competitor website changes?
- It reads the pages you confirm, typically the homepage, pricing, features and changelog, every week on Build and Launch and monthly on Idea, and compares each read with the last one. Only notable and major changes become alerts; a rotating testimonial is never one. Launch adds same-day checks.
- Does it follow competitor news, funding and launches?
- Yes. Beyond their site, Competite looks for what a competitor did elsewhere: a funding round, a product launch, a press piece, a marketing campaign, a hiring push. Each move is checked against the page that reported it, quoted, and used in your reports and alerts. Monthly on Build, weekly on Launch.
- Can I use it before my product has a website?
- Yes. Describe the idea in a few sentences and reports compare that description with real competitors, saying on every line that your side is your own description. When the site exists, add it as a product; competitors belong to your account and carry over.
- How is this different from an SEO or traffic tool?
- Competite estimates no traffic, backlinks or keywords and crawls no sites. It reads only the public pages you confirm, and every claim in a report carries the exact quote it came from; a claim without a quote is dropped, not softened.
- What does it cost?
- Idea is free: one product, one competitor, one report and one competitor search a month. Build is $49 a month with five competitors read weekly, ten reports and five searches. Launch is $99 a month with three products, fifteen competitors, forty reports, twenty searches, same-day alerts and weekly tracking beyond their site. Paid plans are billed by Lemon Squeezy.
Plans
Every account starts on Idea, free: your product, one competitor, one report and one competitor search a month. Upgrade when you want more.
Idea
$0a monthfree for as long as you like
- 1 product, a website or an idea
- 1 competitor watched monthly
- 1 competitor search a month, every name checked against its own page
- No tracking beyond their site
- 1 report a month: pricing, features, positioning, trust
- Changes emailed after the monthly read
- 3 months of change history
- Pages found at setup, read on the monthly schedule
- JSON export of everything
Build
most chosen$49a monthor $390 a year, two months free
- 1 product, a website or an idea
- 5 competitors watched weekly
- 5 competitor searches a month, every name checked against its own page
- Funding, launches, press and campaigns beyond their site, checked monthly
- 10 reports a month: pricing, features, positioning, trust
- Changes emailed after the weekly read
- 12 months of change history
- Reads on demand, pages added by hand, the words in images read too
- JSON export of everything
Launch
$99a monthor $790 a year, two months free
- 3 products, a website or an idea each
- 15 competitors watched weekly
- 20 competitor searches a month, every name checked against its own page
- Funding, launches, press and campaigns beyond their site, checked weekly
- 40 reports a month: pricing, features, positioning, trust
- Same-day alerts when a price, a plan, a feature or a campaign changes
- Unlimited change history
- Reads on demand, pages added by hand, the words in images read too
- CSV and JSON export of everything
Upgrades apply at once. Downgrades wait until the period you paid for ends, and you choose which competitors stay watched. Prices in USD, tax handled at checkout.