Plans
Every account starts on Idea, free and without a card: your product, one competitor, one report a month. Build and Launch add competitors, weekly reads, more reports and searches, and what competitors do beyond their site. Prices in USD; tax is handled at checkout by Lemon Squeezy, our merchant of record.
Idea
$0a monthfree for as long as you like
- 1 product, a website or an idea
- 1 competitor watched monthly
- 1 competitor search a month, every name checked against its own page
- No tracking beyond their site
- 1 report a month: pricing, features, positioning, trust
- Changes emailed after the monthly read
- 3 months of change history
- Pages found at setup, read on the monthly schedule
- JSON export of everything
Build
most chosen$49a monthor $390 a year, two months free
- 1 product, a website or an idea
- 5 competitors watched weekly
- 5 competitor searches a month, every name checked against its own page
- Funding, launches, press and campaigns beyond their site, checked monthly
- 10 reports a month: pricing, features, positioning, trust
- Changes emailed after the weekly read
- 12 months of change history
- Reads on demand, pages added by hand, the words in images read too
- JSON export of everything
Launch
$99a monthor $790 a year, two months free
- 3 products, a website or an idea each
- 15 competitors watched weekly
- 20 competitor searches a month, every name checked against its own page
- Funding, launches, press and campaigns beyond their site, checked weekly
- 40 reports a month: pricing, features, positioning, trust
- Same-day alerts when a price, a plan, a feature or a campaign changes
- Unlimited change history
- Reads on demand, pages added by hand, the words in images read too
- CSV and JSON export of everything
Moving between plans
- Upgrading takes effect at once: paused competitors resume on their own and the month's report allowance grows.
- Downgrading keeps the current plan until the period you paid for ends. Then only as many competitors as the smaller plan allows stay watched; the rest are paused, never deleted.
- You choose which ones stay. Mark them under Billing, "What to keep on a smaller plan"; unmarked ones are kept oldest first.
- Cancelling works the same way: the plan runs to the end of the period, then the account moves to Idea and your history stays read-only.
Signed in? Change plans under Settings, Billing.